Wesley Woods Case Study

 

Wesley Woods Senior Living, Inc. is the retirement housing division of Wesley Woods, a partnership between the North Georgia Conference of the United Methodist Church and Emory University, established in 1954.

 

Wesley Woods, through its affiliates, provides independent living, assisted living, nursing care and memory support services at its six locations throughout North Georgia.

 

 


 

 

The Role of SMS at Wesley Woods

 

SMS had a working relationship with Wesley Woods from 2007 to concluded work September 2014 upon achieving higher occupancy levels. SMS has conducted marketing audits at several sites including Wesley Woods Newnan & Lanier Gardens Athens. SMS has conducted sales training at both Wesley Woods Newnan and Lanier Gardens Athens. SMS also developed the marketing plan for Wesley Woods Newnan.

 

SMS provided creative agency oversight for repositioning included new web site and collaterals. SMS had a marketing strategy advisory role for continued promotional campaign at Newnan. SMS recruited the Director of Marketing at Wesley Woods Newman. SMS has a marketing consulting role as needed.

 

"We have found Senior Marketing Solutions to be a valuable resource to our marketing teams. From marketing audits to sales training and/or strategic review of marketing plans, we can count on Karen for innovative advice that meets our budget and unique market challenges." - CEO Ken Weber

 

"During our marketing audit process, Karen quickly become part of our Wesley Woods of Newnan team. She has served our community in a number of roles from the initial marketing audit to recruitment of Director of Marketing and on-going as needed to keep our marketing team on the cutting edge in a cost effective manner." - Dick Zechiel, Executive Director, Wesley Woods Newnan, retired