Strategic Marketing
Marketing Audits
When Senior Marketing Solutions conducts a marketing audit, we combine consumer research with market analysis. Some of the crucial steps in our process include:
- consumer research
- focus groups
- analysis of sales data
- interviews of sales team and key management
- review of customer service programs
- analysis of lead base
- review of marketing plan, including sales plan, networking and communications plans, as well as review of floor plans
Marketing Plan Development
Through our marketing plan development services, we provide a strategic process for meeting presales and/or occupancy goals. In our comprehensive marketing plans, we analyze:
- customer satisfaction
- situation analysis
- competitor analysis
- positioning statement
- marketing goals and objectives
- marketing budget and assumptions
- media planning
- sales and occupancy schedule
- networking plan
- referral development
In addition to comprehensive planning and development of the marketing plan, we also offer a one-day retreat to clients for team training on implementing a marketing plan.
Marketing Plan Analysis
In addition to creating marketing plans from scratch, we also review clients’ existing marketing plans and provide advice regarding marketing strategies, sales assumptions and budget allocation. Recommendations will provide strategic marketing insight, as well as sample matrixes to enhance the marketing planning process.
When we conduct a marketing plan analysis, we design this around your needs – we don’t have a one-size-fits-all approach. We recognize that each retirement community is unique and we tailor our services to your specific needs.
This third-party review of existing marketing plans has proved to be invaluable to our clients.